# Positioning

SoDead is global franchise, started from degen (lowcost) mint on Solana blockchain. On mint date SoDead costed less then 3 USD to be minted. This is historical DNA never to be reverted. Important birth certificate to ecosystem. SoDead, founded from “SoDead” NFT collection, is vampire themed, light-horror casual global franchise, targeting advanced and mid-advanced internet users, interested in digital assets, as well as mass-market, via popular vampire characters. SoDead position itself as entertainment franchise, combining digital and digital experiences across various online and offline experiences. In NFT, SoDead collection on Solana is Profile Pic brand project of mixed utility and profit sharing. SoDead is meta agnostic and tolerant to any market changes. SoDead is powered by Immortal Inc as a strategic project in b2c market.

SoDead franchise includes/will include digital assets in form of NFT on different chains, thematic gaming product, comic books, manga, interactive show, merch and clothing line,music, visual art and educational projects, as well as consumer products with vampire thematics (such as wine or energy drinks/energy bars).

SoDead franchise can extended to any other industry or sphere, approved by Immortal Inc and not harming renome of franchise.

In Solana NFT, SoDead position itself as a family-like cooperation of holders, providing possible moral and material support to each other, supported by franchise and Immortal Inc, in mutual help consensus mechanism.